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Food and direct-to-consumer commerce · 2024 – Present

Yuumi

Food and direct-to-consumer commerce

Visit live project
Yuumi ordering and analytics platform website
Role
Founder & Full-Stack Architect
Location
Sari, Iran
Year
2024 – Present

Scope

Product strategy, full-stack engineering, operations, and analytics

Behind the project

From choosing a meal to running the business: a food-ordering experience with cashback for customers and useful everyday reporting for the team.

What you can do

  1. 01

    Browse the menu and place an order

  2. 02

    Receive 10% cashback through the loyalty wallet

  3. 03

    Keep track of sales and inventory

01The challenge

Connect ordering, customer incentives, and operations in one product.

Yuumi ordering platform — mobile view
01 / 01View 1

02The response

A D2C ordering platform with wallet rules, reporting, and inventory workflows.

03The outcome

A single operational product for ordering and day-to-day business visibility.

Curious how it was built?

Evidence

10%

Cashback loyalty engine

0→1

Product built and operated from scratch

Technical system

Engineering & delivery

Product strategy, full-stack engineering, operations, and analytics

Interface & interaction
Next.jsTailwind CSS
Application & APIs
Node.js
Data & infrastructure
PostgreSQL
Development toolkit
TypeScript

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