01The challenge
Food and direct-to-consumer commerce · 2024 – Present
Yuumi
Food and direct-to-consumer commerce
Visit live project
- Role
- Founder & Full-Stack Architect
- Location
- Sari, Iran
- Year
- 2024 – Present
Scope
Product strategy, full-stack engineering, operations, and analytics
Behind the project
From choosing a meal to running the business: a food-ordering experience with cashback for customers and useful everyday reporting for the team.
What you can do
- 01
Browse the menu and place an order
- 02
Receive 10% cashback through the loyalty wallet
- 03
Keep track of sales and inventory

02The response
A D2C ordering platform with wallet rules, reporting, and inventory workflows.
03The outcome
A single operational product for ordering and day-to-day business visibility.
Curious how it was built?
Evidence
Cashback loyalty engine
Product built and operated from scratch
Technical system
Engineering & delivery
Product strategy, full-stack engineering, operations, and analytics
- Interface & interaction
- Next.jsTailwind CSS
- Application & APIs
- Node.js
- Data & infrastructure
- PostgreSQL
- Development toolkit
- TypeScript
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